Help Shape a New Platform Brand

Have Your Say! Help Shape a New Platform Brand - This project has now closed

Over the last few months, we've been exploring how Platform promotes the support, funding, opportunities and community activities available to customers.

As part of this work, we carried out a mystery shopping exercise and then held two online customer workshops involving Platform Voices members and other customers. Customers told us that:

• Many people are surprised by the range of support available beyond housing.
• The information is generally useful once found.
• The different services and opportunities don't always feel connected together.
• There should be a clearer starting point to help customers understand what Platform can offer beyond our core landlord services.

We're now exploring whether these services and opportunities should sit under a single umbrella brand, making them easier to find, understand and recognise.

The workshops generated some very different views, so before any recommendations are made we'd like to hear from a wider group of customers.

The options

We're currently considering the following options:

Platform Extra

A name intended to reflect the additional support, opportunities, funding and community activity available beyond Platform's core housing services.

Your Platform Extra

A more customer-focused version of Platform Extra, emphasising that the support and opportunities are there for customers and communities.

Platform Thrive

A more aspirational option, focusing on helping customers and communities to thrive through support, opportunities, wellbeing, funding and community connections.

We would like your feedback - please take a few minutes to complete the survey below to tell us what you think of these branding ideas.

To participate in this survey and receive rewards, you must be a Platform customer.